THE SPIREA PROCESS

Great work is a team effort.

We bring structure to the creative process so you know what we're doing, why we're doing it and where your feedback fits in.

Start With a Brief
FROM THE FIRST CONVERSATION
DISCOVER↗
PLAN↗
CREATE↗
IMPROVE↗
TO THE NEXT SMARTER STEP

THE PROCESS

Six steps. One shared direction.

Every project is scoped individually, but our workflow follows a clear structure.

01
UNDERSTAND

Discovery

We listen to your business story, understand your audience, review your offer and discuss what success means for this project.

02
ALIGN

Planning

Together we define priorities, channels, deliverables, responsibilities, expected costs and practical measures.

03
MAKE

Creative & Development

We prepare messaging, visuals, digital experiences and campaign materials that reflect the agreed direction.

04
REFINE

Review & Approval

You review agreed milestones; we collect feedback and confirm approvals before relevant work goes live.

05
GO LIVE

Launch

We check links, forms, destination pages, assets and available measurement settings before release.

06
EVOLVE

Measure & Improve

We examine meaningful indicators, discuss what we learned and set priorities for subsequent work.

YOUR ROLE IN THE PROJECT

What helps us get started on the right foot.

Don't have every detail figured out? That's fine. These inputs simply make discovery more useful.

Submit Your Brief

Project-start checklist

  • A short description of your business and audience
  • Your goals and most important challenges
  • Existing website, brand files or social links (if available)
  • Examples of styles or campaigns you like
  • An indicative budget and desired milestones
  • A point of contact for feedback and approvals

CLEAR FROM THE START

A good working relationship is a clear one.

We set realistic expectations about the work, the review process and the budget.

01

Scope in writing

Deliverables, responsibilities, revision terms, access and timelines are agreed before work begins.

02

Feedback in context

We gather consolidated feedback at planned review stages so decisions stay organised.

03

Fees and ad spend

Agency service charges and budgets paid to advertising platforms are separate unless stated in your agreement.

LET'S MAKE SOMETHING MEANINGFUL

You've got the ambition.
Let's build the direction.

Tell us what you're working toward. We'll start with a conversation about what makes sense for your business.

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